Courtland Bovee explains that social media isn't a fad. It's a fundamental shift in the way we're communicating. But not only is the communication model changing, what is being taught in a typical business communication course should be changing, too.
This video answers these important questions: (1) What's the difference between social media and electronic communication?, (2) How is social media and electronic communication changing how we communicate?, and (3) What resources are available for teaching social media and electronic communication?
See other videos on Bovee & Thill's YouTube Video Channel at http://www.youtube.com/user/BoveeandThill?feature=mhum
See Bovee & Thill's Blog at http://boveeandthillbusinesscommunicationblog.com