The efforts to import world famous lingerie brand Victoria's Secret to Israel continue. The James Richardson company is holding talks with International Victoria's Secret to bring the brand into the Israel's national airport duty-free. Negotiations between the lingerie giant and James Richardson will not necessarily end with the two signing a deal, and it has yet to be determined whether the brand will be sold in its own store or in the Factory 54 fashion store owned by James Richardson and the Irani Group, which is slated to open in the near future at Ben-Gurion Airport. For years, Israeli fashion companies -- as well as private entrepreneurs -- have been trying to land the prestigious franchise. Delta unsuccessfully attempted to obtain the franchise in the past, although it has been manufacturing for Victoria's Secret for over a decade.