Over the last few days when customers have attempted to purchase a new apple iPhone, it has emerged that there is lack of stock in stores in Israel particularly with the 3Gs. Apple Worldwide is struggling to meet the demand for its new IPhone 4. Industry in Israel have told their marketing departments to slash prices of existing Apple iPhones to clear the stock to encourage Apple Worldwide to send more of the new models to Israel. Israel is not considered to be a huge market for Apple who hugely underestimated the global demand for its new fourth generation phone that comes with every gadget possible including 3 mega pixel camera and VGA video recording. The phones are only expected to arrive in Israel by September time, so in the meantime, Israelis will just have to wait.