The "Like, Share, Change the World" campaign began on November 1, 2011, and will go through February 29, 2012. To date, nearly 40,000 fans have participated in the campaign resulting in nearly $40,000 that has been raised for the two charities. There's room for 60,000 more "likes" by the end of February. BC and Goody's collectively gave $100,000 to the charities in a check presentation at the last Goody's Fast Relief 500.
Fans of BC and Goody's Powders will soon notice new packages on the shelves. For a limited time, you will find Trace Adkins and Wounded Warrior Project (WWP) on select boxes of BC, and Richard Petty and Victory Junction on select boxes of Goody's. With each purchase of these specially-marked boxes of BC or Goody's, made between now and April 1, 2012, fans of Petty and Adkins will have yet another way of giving back to the charities affiliated with each spokesperson and each brand.