Advertising Age: Super Bowl Ads _ E*Trade: Wasted $2 Million

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Advertising Age: Super Bowl Ads series page at Hulu.com
An ad boasting of “wasting” $2 million would likely never be made in 2012, but in 2000’s bull market, it was just the right mix of light-hearted and irreverent. And a chimp dancing to La Cucaracha was just a bonus.

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