(3BL Media / theCSRfeed) Oakland, CA - January 19, 2012 - The Clorox Company (NYSE: CLX) today launched its new Ingredients Inside smartphone application and mobile website. Now smartphone users have immediate access to information about Clorox ingredients for their household and commercial disinfecting, cleaning and laundry products in the U.S. and Canada.
The first consumer packaged goods company to launch a smartphone application for ingredient disclosure, Clorox is offering the app initially to iPhone® users, enabling them to scan a product UPC code and be taken instantly to that product's ingredient listing. In addition, a new mobile website (http://i.clx.com), which is available for all mobile platforms, gives easier, on-the-go access to the company’s Ingredients Inside program by offering content and functionality optimized for mobile device use.
“Mobile computing is triggering a shift in how consumers access information to make purchasing decisions,” said Clorox C