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    Novo Nordisk Partners with Paula Deen on National ...

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    Novo Nordisk Partners with Paula Deen and Sons, Bobby and Jamie Deen, on National Diabetes Initiative. Paula Deen encourages others to see Diabetes in a New Light™, as she shares her personal diabetes story for the first time.

    Princeton, NJ (January 17, 2012) – Novo Nordisk, the world leader in diabetes care, is teaming up with American cooking stars Paula Deen and her sons, Bobby and Jamie Deen, to launch Diabetes in a New Light™, a national initiative to help adults find simple ways to manage everyday challenges associated with type 2 diabetes.

    To coincide with the launch of Diabetes in a New Light™, Paula Deen is sharing her personal diabetes story for the first time.