Coaches vs. Cancer Suits & Sneakers Weekend Set for January 27-29

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(3BL Media / theCSRfeed) Atlanta, GA - January 9, 2012 - Nearly 4000 head and assistant basketball coaches across the U.S. are expected to swap their loafers for sneakers during the 9th annual Coaches vs. Cancer Suits & Sneakers weekend on January 27-29, 2012 --- an effort to bring awareness to the American Cancer Society’s vision of a world with less cancer and more birthdays.

“We are excited that basketball coaches nationwide are joining in the fight against this deadly disease,” said Cynthia M. LeBlanc Ed.D, the volunteer board chair of the American Cancer Society. “Coaches are truly influential celebrities within their communities; they can reach fans and share important information about reducing the risk of cancer by encouraging healthy lifestyle choices.”

Both high school and college basketball coaches will lace up their sneakers to spotlight the fact that cancer remains a major health concern and everyone can take daily steps to reduce their risk of the diseas