MSNBC superstar Keith Olbermann has called it quits after he and the cable news channel could not come to terms over his new contract. Olbermann was the key on air personality in MSNBC's rise from the ratings basement to become the No. 2 cable news network with his ultra-liberal views rallying the American left desperate for a channel to rival FOX. GE, owners of MSNBC, loved the money and political clout with Democrats that Olberman brought as he bashed Republicans. Olbermann had long complained that MSNBC was not paying him his worth, and nowhere near what FOX paid its stars. Olbermann also knew he would find no increased pay from the notoriously low-cost Comcast, who many on the left suspect of being more focused on the bottom line and more friendly to Republicans. Many options exist for Olbermann and he has time to decide. He could help CNN with its prime-time programming. Some are even speculating Olbermann could run for office in 2012. Others think Olbermann may join the ranks of late night shows, and bring his proven record of ratings wins with him. But others suspect he may have other less glamorous career options ahead.