American Apparel hunts for "booty-ful" girls

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http://www.nma.tv Dov Charney's American Apparel is known for its slim models and borderline pornographic spreads. Now the faltering clothing company is looking for plus size models for their new range of XL sizes. AA is encouraging fuller women to enter its "Next Big Thing" contest. The winner gets a modeling deal. The contest isn't as empowering as it sounds. Bloggers feel the language on the website mocks curvy girls. Besides, the average American woman wears a size 14. Isn't "plus size" just the "average?". 

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