6 years ago51 views
Latin America leads the way in Creating Shared Value on the Guardian
In Creating Shared Value, the Harvard Business Review cover story written by FSG co-founders Michael Porter and Mark Kramer, the authors cite numerous examples of multinational corporations (MNCs) that are increasing their competitiveness by addressing significant social issues. Companies like Nestlé, GE, Coca-Cola, and Cisco have increased their profits by hundreds of millions of dollars and had a profound impact on poverty, health, environmental, and educational challenges, by carefully considering the intersection between their business models and global social challenges.
The experiences of these companies are critical: through their efforts they provide an example to other companies of the opportunities that Creating Shared Value (CSV) represents. These companies are also developing a competitive advantage. There is a steep learning curve associated with pursuing an effective Shared Value strategy.