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Latin America Leads the Way in Creating Shared Value

6 years ago51 views


3BL Media

Latin America leads the way in Creating Shared Value on the Guardian

In Creating Shared Value, the Harvard Business Review cover story written by FSG co-founders Michael Porter and Mark Kramer, the authors cite numerous examples of multinational corporations (MNCs) that are increasing their competitiveness by addressing significant social issues. Companies like Nestlé, GE, Coca-Cola, and Cisco have increased their profits by hundreds of millions of dollars and had a profound impact on poverty, health, environmental, and educational challenges, by carefully considering the intersection between their business models and global social challenges.

The experiences of these companies are critical: through their efforts they provide an example to other companies of the opportunities that Creating Shared Value (CSV) represents. These companies are also developing a competitive advantage. There is a steep learning curve associated with pursuing an effective Shared Value strategy.


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