As the demand to deliver content to consumers on multiple screens continues to grow at a rapid pace, companies adapt their methods and means to meet the challenge. It's no longer a notion or idea on the horizon -- but a mandate for many product and services in a multi-platform world, where consumers want any content on any device, anytime and anywhere. This is both exciting and worrisome for service providers and content owners -- but new trends and tactics like adaptive bit rate (ABR) streaming is changing it all and making it easier to deliver content, says Matt Smith, VP of Internet Television Strategy & Solutions at Envivio.
"Adaptive bit rate encoding has been around for a few years," says Smith, "but we're really starting to see some increased uptake as broadcasters and content providers fully embrace the TV Everywhere experience. We're seeing true convergence happening."