Dubai Holds International Character and Licensing Fair

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The 4th Dubai International Character and Licensing Fair is the Middle East's largest brand and property marketplace.

It features the most diverse collection of properties and brands available.

And the Dubai World Game Expo—held alongside Character Dubai—is the largest annual gathering of professional game developers, publishers, investors, and media.

The focus is on learning, inspiring, and networking.

[Abdulla Ahmad Al Falasi, Business Partner, Relationship Director]:
“Our participation is just to give licenses for companies to who can develop our products, our characters.”

On offer alongside the expo are networking events, cosplay shows, and the World Game Championship in cooperation with World Cyber Game (WCG), as well as the Dubai World Game Summit.

[Mukesh Barvani, Nintendo, UAE]:
“We are here to introduce our new game, the "Mario Kart 7" that is going to be released in America and UAE, the Middle East on December 4th.”

Visitors to the fair had a chance to play the most recent, not-yet-released games.

[Mukesh Barvani, Nintendo, UAE]:
“This game is a car game, that of Mario and Luigi and Donkey Kong; and we have our new game in the X-box so anybody who want to come and play the game is open for people to view.”

The Dubai fair attracts an estimated 250 plus professional companies from around the world, as well as 10 thousand trade visitors and dealers.

It's a great venue for people to come together to interact, network and exchange their business knowledge and expertise.

NTD News, Dubai