Hi, this is Darrell Peters along with Magic, my German Shepard, and Tucker my Engish Mastiff Puppy. Effective Dec 21,2011. Any profit made from any animal related gift card purchase will be donated to the ASPCA. We love all animals, however not all people feel this way. This is why we must help in any way possible, animal shelters,ASPCA etc...Folks spend all day providing care for neglected animals, so lets help them help the animals. www.resalegiftcard.com Thanks Darrell.