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Humphrey Bogart on the Jack Benny Show selling Lucky Cigarettes

7 years ago1.2K views

Humphrey Bogart makes a guest appearance on the Jack Benny Show to sell Lucky Cigarettes.

Lucky Strike was the top selling cigarette in the United States during the 1930s. The brand was first introduced by R.A. Patterson of Richmond, Virginia, in 1871 as cut-plug chewing tobacco and later a cigarette. In 1905, the company was acquired by the American Tobacco Company, and Lucky Strike would later prove to be its answer to R. J. Reynolds' Camel.

In the late 1920s, the brand was sold as a route to thinness for women. One typical ad said, "Reach for a Lucky instead of a sweet." Sales of Lucky Strikes increased by more than 300% during the first year of the advertising campaign. Sales went from 14 billion cigarettes in 1925 to 40 billion sold in 1930, making Lucky Strike the leading brand nationwide.

Lucky Strike was also a sponsor of comedian Jack Benny's radio and TV show, The Jack Benny Show, which was also introduced as The Lucky Strike Program. (wiki)

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