An effective Online Marketing Campaign should pay for itself in increased business. If adding one or two new customers would pay for your online campaign then it is a good investment. You can add to your campaign as your business increases. One of the benefits of an effective online campaign is that you can track where your business is coming from, evaluate your online marketing efforts and make changes quickly if it isn’t working for your business. It takes small changes done over time to effect your google rankings so judge your efforts after that period of time.