Evaluating Tablet Ad Models official

"By 2015, more than half of households will have a tablet and that's why it's so vital to figure out advertising possibilities on these new devices," said Beth Doyle, Innovations Director at VivaKi, during the Beet.TV online video leadership summit in New York last month. Mark Marvel, Senior Director of Video Monetization in MSNBC.com, his company is also striving to understand what consumers want on new devices by rolling out HTML5 apps.