- Imagine; your entire market, inside of an elevator, with a TV inside. Their eyes are glued to the TV, but you have only got 30 seconds to leave them with an emotional attachment to your brand. What would you say? What picture would you paint? What feelings would you evoke? The truth is, your entire market is already on that elevator; it's called The Internet. And the TV is already tuned to your channel; it's called youTube. So the real question becomes, what are you doing about it?