The 2011 China (International) Urban Development Co-operation and Tourism Destination Brand Marketing Summit was held in Sanya, Hainan province from the 19th to the 22nd of November 2011. This is the first major annual meeting bringing together advertisers in the travel field from both within and outside of China. The event was jointly hosted by the China Association of National Advertisers – Tourism Advertisers Branch, the Hainan Tourism Development Commission and the municipal government of Sanya. Attendees included Gu Xiulian, vice chairman of the standing committee of 10th National People’s Congress of China; Zheng Silin, vice chairman of the Foreign Affairs Committee of the National People’s Congress; as well as representatives from the China National Tourism Administration and from renowned world travel destinations including the Seychelles, Turkey and Mexico. Cui Feng, deputy director of co-organizer Lushan Scenic and Historic Interest Administration Bureau and general manager of Lushan Tourism Development was also in attendance. Mt. Lushan was named at the event as one of the award-winning scenic spots.
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