RSS is an important part of your internet marketing campaign to distribute your content (whether it is text, image or video). It provides an effective way of reaching many people who are interested in well prepared, compelling content. It further enables you to develop followers, create a buzz about your products and services, as well as getting backlinks to your site.
Yet there is a difference between RSS and pinging, as most people get the two confused.
As an internet marketing company, we recommend our clients to have their RSS feeds for any of their content, where we register them with major RSS directories, and ping them as their content is updated or new content is added.