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    Television Giving Way to the Internet


    by NTDTelevision

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    Today more and more people prefer to receive information on the Internet, rather than on TV. Our correspondents explored the issue of whether television will be replaced by the Internet.

    The Russian TV viewing audience has been gradually dwindling, and the number of Internet users, by contrast, is growing.

    Today the Internet is the main source of information for a quarter of all Russians.

    Director of the Russian Association of Electronic Communications Sergey Plugotarenko mentions several reasons why the audience prefers the Internet.

    [Sergey Plugotarenko, Director, Association of Electronic Communications]:
    "There are several reasons. The first is that the younger generation is growing up, which, as we know, consume content on the Internet, which is easier for them to understand. The second is that the Internet is used in the regions, which is the last point of growing that we have. "

    In addition, more people of middle age are discovering the benefits of the Internet.

    In 2010 the proportion of Internet users aged 35-44 increased by 12%.

    [Sergey Plugotarenko, Director, Association of Electronic Communications]:
    "These people are also beginning to realize what they can do on the Internet, beginning to use the Internet and, therefore, find the information they are looking for. Naturally, they immediately begin to believe in the Internet. They understand that if they missed some TV program, they can always find them online. "

    According to the head of "Rospechat" (Media) Michael Seslavinsky, a deeper penetration of the Internet into the lives of Russians, especially young ones is predicted. Two years later 97% of the population aged 25 to 34 years will use worldwide network. Mostly people seek for information and communicate in the social networks.