How To Use Video To Increase Conversions
- 12 years ago
http://www.sitesell.com
Do you want to increase your website's Conversion Rate?
A video is a great way to warm up your visitors and create an open-to-buy mindset. Anyone can do it. Follow the 5 simple pointers in this video and start shooting!
Video marketing is a huge part of social marketing these days. Interacting with potential customers via videos lets them get to know you, the real person behind the website.
Videos make it easy to connect with your visitors, whether they are how-to or general information/background videos. And the best news? You don't need many to build visitor trust and credibility.
Follow these 5 pointers to add professional-looking videos to your marketing mix...
1. Purchase a decent camera. A nice, inexpensive Flip or Kodak Zi8 will do. Even many of the higher end smart phones are producing awesome HD video. If your camera supports an external mic, use it.
2. Create the right lighting. Make your scene nice and bright through natural lighting or well-placed three point lighting.
3. Script what you wish to cover, but not your entire spiel. Having a few solid bullet points you want to hit will keep your video on track without making you sound robotic or scripted.
4. Keep your videos under 2 to 3 minutes. Any longer than that and you will quickly lose your viewers' attention. Another website, another video, another playlist... they are only a click away.
5. BE YOURSELF! Through video, people can see sincerity or insincerity a mile away. Add some humor, give them a smile. Draw them in with your sparkling personality.
There you go. Enhance your preselling efforts with video. If a picture is worth a thousand words, a video is worth a thousand pictures.
Do you want to increase your website's Conversion Rate?
A video is a great way to warm up your visitors and create an open-to-buy mindset. Anyone can do it. Follow the 5 simple pointers in this video and start shooting!
Video marketing is a huge part of social marketing these days. Interacting with potential customers via videos lets them get to know you, the real person behind the website.
Videos make it easy to connect with your visitors, whether they are how-to or general information/background videos. And the best news? You don't need many to build visitor trust and credibility.
Follow these 5 pointers to add professional-looking videos to your marketing mix...
1. Purchase a decent camera. A nice, inexpensive Flip or Kodak Zi8 will do. Even many of the higher end smart phones are producing awesome HD video. If your camera supports an external mic, use it.
2. Create the right lighting. Make your scene nice and bright through natural lighting or well-placed three point lighting.
3. Script what you wish to cover, but not your entire spiel. Having a few solid bullet points you want to hit will keep your video on track without making you sound robotic or scripted.
4. Keep your videos under 2 to 3 minutes. Any longer than that and you will quickly lose your viewers' attention. Another website, another video, another playlist... they are only a click away.
5. BE YOURSELF! Through video, people can see sincerity or insincerity a mile away. Add some humor, give them a smile. Draw them in with your sparkling personality.
There you go. Enhance your preselling efforts with video. If a picture is worth a thousand words, a video is worth a thousand pictures.