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    Repeat Returns Asks Guess Who Screwed Up and Was Late to the Game?

    Jeremy Jeremy Green

    by Jeremy Jeremy Green

    7 views Southwest airlines put off starting a rewards program because they believed that low prices and great service would keep their planes full. Guess what? They started losing their biggest spending customers. Yep... they ditched low prices and great service for rewards, perks, and upgrades. Southwest now has a rewards program... do not make the same mistake and let hard-won customers get away from you.

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