7 years ago5 views
There are many ways to talk about it – triple bottom line, new way of doing business, good business – but whatever you want to call it, in this day and age, it comes down to a simple principle that to survive in this economy, it cannot be business as usual. It must be business +. What that plus stand for can be open to interpretation by an organization but the most obvious, and realistic opportunity that can demonstrate a tangible ROI is the integration of sustainability into the model. This can show up in business operations, product development or the supply chain but if an organization does not evolve, it will ultimately decay and more adaptable, nimble and innovative brands will pass it by.
Recently I had the opportunity to attend a conference hosted by a client of mine, Sustainable Harvest, in El Salvador called Let’s Talk Coffee. While this company embodies the idea of Business+ though a commitment to radical transparency and education, the conference demonstrate