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    What Is SEO and What Is SEM - Difference Between SEO and SEM

    Steven Heathrow

    by Steven Heathrow


    There is usually some confusing between Internet Marketing, Search Engine Optimization (SEO) and Search Engine Marketing (SEM), where people have a hard time seeing the connection. Internet marketing includes all aspects of SEO, where SEO is actually the foundation of SEM.

    In order to have an effective Search Engine Marketing (SEM), Search Engine Optimization with various factors as in on-page and off-page should be implemented. Some of these factors are as follows:

    Optimized Website Development
    Link Building
    Article Marketing
    Video Marketing
    Keyword Research
    Social Media Marketing
    Press Release Writing
    Press Release Distribution
    Competition Analysis
    Analytics Setup and Tracking
    Setting Marketing Goals