Advertising Console

    Website Architecture in SEO and Internet Marketing

    Steven Heathrow

    by Steven Heathrow


    Once your keyword research is complete, you are ready to design your website. Yet prior to making a decision related to the graphical design of your site, you need to take a few more steps to make your site more efficient. Site architecture involves in determining what type of content you need, how the navigational hierarchy of your website should be setup, and also how the functionality of the landing pages should be.

    In other words, similar to your competition analysis which is the basis to the marketing goals and keyword analysis, site architecture is simply the foundation for your site usability and site design.