Advertising Console

    Keyword Research in SEO, SEM and Internet Marketing

    Steven Heathrow

    by Steven Heathrow


    Keyword research is an essential part of Search Engine Optimization (SEO), which enables you to have a focused website for search engines. It not only helps develop optimized content within your website, it also helps with other factors such as your internal linking, anchor text, tags, and many more.

    Keyword research should not done only with the phrases that are related to your industry, it should also include the keywords that you obtain from your competition analysis. Once the pool of keywords are determined from both competition analysis, as well as your industry, the results of keyword research will give you the ability choose the most viable phrases with respect to your marketing goals.