CREDIBILITY OF ORGANIC FOOD

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(1105 CR M09)CREDIBILITY OF ORGANIC FOODDATELINE: Nov. 05, 2011LENGTH: 00:02:21PKGINTROFor shoppers in China's supermarkets, the only way to distinguish between organic products and their conventional counterparts are often the stark price differences and certification labels.However, perhaps they wouldn't be quite so trusting if they realized a great variety of food labeled as "organic" on shelves is no such thing. China Report explains.PKGOrganic food, whether fruit, vegetables or meat, has increasingly found its way on to supermarket shelves as buyers opt for "green food" in a country hit by many high-profile food scares in recent years.Most Chinese customers have only a vague idea about what constitutes organic produce.Nevertheless, many deem it as nutritious and pollution-free, and fear risking their health if they choose non-organic food potentially contaminated by chemical fertilizers.They may be willing to pay up to three times more for organic, putting faith in companies' and
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