Coaching is not only for under-performers. People wanting to raise the bar of performance, or who are being groomed for promotion all are eligible for coaching. Team coaching in business is an exciting and very advantageous approach to improving team performance.
I coach at all levels of business but more specifically at executive and senior management level. I do this because it is at these levels that the environment for personal growth and optimal performance is created. Leading by example is a time-honoured principle and an area of coaching that receives priority attention.