Rebecca Black (Recording Artist) at Variety's 5th Annual Power of Youth Event purple carpet arrivals at Paramount Studios in Los Angeles, Ca USA October 22, 2011
The goal of the Variety Power of Youth campaign is to encourage the next generation of entertainers to support philanthropic and humanitarian causes and use their positions in popular culture to inspire the millions of people who look up to them to do the same. Since its launch in 2007, the Variety Power of Youth effort has generated more than $800,000 in support of charitable causes through sponsorship, auctions and cash donations, and we're proud to say that 100% of the net proceeds raised have been passed directly on to our charitable beneficiaries.
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