Using Marketing to Find the Job of Your Dreams

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With all the hype around the perks that Google employees get, it’s natural that a lot of people want to work there. In order to stand out among all the other applicants, Matthew Epstein, a product marketer, created an entire online campaign to get his dream job.

To put it mildly, his campaign was interesting. However, he did get Google’s attention. Although the search giant did not hire him, he believes his campaign was a success. He was interviewed by Microsoft, Amazon, and Salesforce, and, in the end, was offered his dream job from an investment company called SigFig.

Epstein told us that we could expect “interesting things” from SigFig in terms of marketing campaigns going forward.

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