Accomplice Teams Up With Bon-Ton Stores For New, Attitude-Driven Commercial Campaign

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In a new commercial campaign launched this fall for Bon-Ton Stores, the key to any fashionable woman’s character is revealed: her attitude. Directed by international talent Guy Sagy of Accomplice, the campaign shows that a confident woman in the latest Bon-Ton fashions is a force to be reckoned with.

Client: Bon-Ton Stores, Inc
Barbara Pellegrino, VP Advertising & Creative Services

Ad Agency: Laughlin Constable
VP/Associate Creative Director: Carrie Nygren
Creative Directors: Steve Laughlin, Dave Hanneken
Copywriter: Kirk Ruhnke, Megan Dwyer
Art Director: Jackie Berndt
Sr Producer: Carrie Nygren
Music Producer: Micah Eberman

Production Company: Accomplice
Director: Guy Sagy
Executive Producer: Jeff Snyder
DP: David Lanzinger
Producer: Rick Rosemeyer

Editorial Company: Wonder Wonder
Editor: John Elmendorf

Music Production Company: SmartPop Nation
Composer/Arranger: Owen Sartori
Other: Performance by Lisa Loeb, singer/vocals - Fashion & Shoe
Audio Post Company: Wonder Audio