TED Talk: Shashi Tharoor: Why nations should pursue "soft" power


by TED

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http://www.ted.com India is fast becoming a superpower, says Shashi Tharoor -- not just through trade and politics, but through "soft" power, its ability to share its culture with the world through food, music, technology, Bollywood. He argues that in the long run it's not the size of the army that matters as much as a country's ability to influence the world's hearts and minds. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

1 comment

\o// In a modern world of technology and global market, one speaks in the same language with humour gets noticed !! I wish him well and hope the promotion to higher accolades of Indian politics will see the respect and recognition of our cultural values.... [Baboi, London]
By Baboi George September