Common Mistakes - Business Communication - as part of the expert series by GeoBeats. The most common listening mistakes people make are: they appear to be listening but are not really hearing what is being said. In terms of face to face contact, people tend to be destructed by their I-phones or blackberries and are only half listening hence missing key information. In addition, people often misread what is truly intended and this is never as true as where e-mail is concerned. Three e-mail precepts have emerged in our society: the more important the message the less appropriate e-mail becomes. Keep a short and succinct and there is no privacy in e-mail. With this said people often hear a tone or meeting that was not truly intended by the recipient. When it comes to a telephone communication people try and multitask and are reading e-mails, texting or typing and are not fully giving their attention. It is most likely the caller would notice and this could make or break a deal.