(3BL Media / theCSRfeed) New York, NY - August 3, 2011 - AWEARNESS, The Kenneth Cole Foundation is partnering with Soles4Souls (www.giveshoes.org), the international shoe charity, on a nationwide shoe drive and launch of a retail program to raise money for the construction of a community wellness center in Haiti. The program, which runs from August 3 to September 16, encourages customers to bring in their new or gently worn shoes, and donate funds to support the building of the Center.
Customers visiting any of the Kenneth Cole stores during this time will have the opportunity to drop off a gently worn pair of shoes, and/or donate $10 at check-out. Customers can also donate $10 online at www.kennethcole.com
. Donations will go directly to support the construction of a Kenneth Cole-Soles4Souls sustained community wellness center for children and adults in earthquake-torn Haiti. Additionally, as a thank you for donating, customers will receive a 20% discount off their full-price