By this time Winehouse had already recorded a number of songs and signed a publishing deal with EMI. Through the publishers she formed a working relationship with the producer Salaam Remi.
Beese introduced Winehouse to his boss, Nick Gatfield, and the Island head shared his enthusiasm in signing the young artist. Winehouse was signed to Island/Universal as rival interest in Winehouse had started to build, with representatives at EMI and Virgin also starting to make moves. Beese told HitQuarters that he felt the reason behind the excitement over an artist who was an atypical pop star for the time was due to a backlash against reality TV music shows with audiences becoming starved for genuine young talent
Winehouse's greatest love was 1960s girl groups.Her stylist Alex Foden borrowed her "instantly recognisable" beehive hairdo (a weave) and she borrowed her Cleopatra makeup from The Ronettes..