A TVC for the "Incredible India" campaign, showing culture and traditions of India's North-east. It shows their traditional dances such as the bamboo dance and various traditional dresses. The Incredible India campaign, conceptualized initially by Amitabh Kant, launched by Ms. Ambika Soni, then Union Minister for Tourism, and Leena Nandan, Ministry of Tourism, has been a huge success in bringing in tourists to India, and increasing tourism revenues across all sectors. Various Television Commercials made by Wilderness Films India Ltd. have helped in the process, and WFIL won the National Tourism Award in 2008 and the Incredible India Award in 2007, for the best tourism films made in India. "This clip of professionally-shot broadcast stock footage belongs to the archive of Wilderness Films India Ltd., and has been filmed on either Digital Betacam or 1080i HD. Please write to us for licensing queries at wfi@ vsnl.com and firstname.lastname@example.org."