When Wowza Media Systems first was conceived, Dave Stubenvoll says he and his co-founder, Charlie Good, saw a market need for a better media delivery solution which incumbent media server providers (Adobe, Microsoft and Apple) could not address. When Wowza Media Server 1.0 first came to market in February 2007 it was originally offered as a low-cost alternative to Adobe's Flash Media Server and had great success. But when Wowza Media Server Pro 1.5 was released in May 2008, it expanded its abilities by introducing H.264 video and AAC audio streaming support.
Today, Wowza Media Systems provides a flexible multi-platform media software for streaming of live and on-demand video, audio, and RIAs (rich Internet applications) over public and private IP networks to desktop, laptop, and tablet computers, mobile devices, IPTV set-top boxes, internet-connected TV sets, and other network-connected device, with some 70,000 licensees all shapes and sizes worldwide. Just this past week, the company announced that it will introduce the third generation of its streaming system, Wowza Media Server 3, at IBC, which will implement Adaptive bit rate (ABR) streaming, time-shifted playback and integrated rights management.
I caught up with Stubenvoll earlier this year at OTT Con in San Jose, to talk about how the company's first product release and how the company has grown since then.
"When we started… we had a great position in the market. We architected it from the ground up to be an industrial strength server. We saw the need to have something that was really rock solid, high performance, high reliability, but also super super extensible."