This is a very simple animation. The concept was obvious from the logo design itself. With just a little detail work on the ufo ship and the business character it was well received by the client.
Technical: The spinning circular lights on the spacecraft posed the largest challenge. I used some distortion effects to warp a simple repeating effect around the ship. I used an iris wipe transition that was duplicated to create the light beaming effect (on the ship, and on the ground). Lastly, I used wiggle expressions applied to puppet points on the character to add the weightless floating effect.
Logo Animations: spinmylogo.com
Explainer Videos: pandamotion.com