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    Final video in new micro-doc series to help explain FairTrade in 2mins of less

    3BL Media

    by 3BL Media

    Today we are unveiling the third and final video in our micro-documentary series, this one about how Fair Trade farmers and workers are producing some of the highest quality goods available on the market. Farming communities around the world are rapidly realizing that quality-not quantity- is directly related to profitability, leading many Fair Trade cooperatives to invest their premium funds in quality control initiatives. By focusing on quality these farmers gain increased market access, strengthen their business capacity and in turn earn more money to support the well being of their families and communities.

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