Material Girl Fall 2011

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Madonna and Lola are back with Kelly Osbourne to launch the Fall 2011 Material Girl collection. The campaign creative represents quintessential NYC with Osbourne being photographed in Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy and Chinatown. The background includes the world famous Empire State building and Osbourne riding on top of a double-decker tourist bus down Fifth Avenue.

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