E3 2011 was an absolute madhouse filled with a plethora of video game titles and devices that would soon be hitting retailers around the world. With companies such as Sony, Microsoft, Nintendo, Electronic Arts, Activision, Ubisoft, and more in attendance with massive booths highlighting their latest titles, the competition is rough and where else better to battle it out than the world's premier trade show for computer and video games, E3!
One company that does not need to worry about competition with one of their upcoming titles is Electronic Arts with their upcoming release of Madden NFL 12. On December 13, 2004, EA SPORTS signed an exclusive deal with the National Football League (NFL) and its Players' Union for five years followed by an extension February 12, 2008, until the 2012 NFL season. While EA may not have direct competition this year, they must still fight for gamer's money as the upcoming game lineup is insane. I speak with Phil Frazier, Executive Producer of Madden NFL 12, to provide us with insight on what they are bringing to the Madden franchise for the first time.