Social Media's Impact on the 'Glee' Phenomenon

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Social Media's Impact on the 'Glee' Phenomenon
The Paley Center for Media -
Value, Engagement and Trust in the Era of Social Entertainment

GAIL BECKER
President, Western Region and Chairman, Canada and Latin America, Edelman

What happens to the perceived value of entertainment when it can be consumed in so many different ways and across so many different platforms? How should entertainment content providers engage with and earn the trust of their consumers? Please join us for a discussion on these topics and many others facing the industry.

Gail will present the findings of Edelman’s annual Trust in the Era of Social Entertainment survey which will take a look at:

• Consumer behavior in the era of social entertainment
• How consumers value entertainment content across platforms and providers
• The influence of social media and the changing definition of ‘entertainment’
• The impact technology is having on engagement, distribution and privacy
• Consumer attitudes toward changing revenue models

The presentation will be followed by a moderated panel discussion with:

KIM MOSES
Partner, Sander/Moses Productions
Partner, SLAM Internet

ROGER MINCHEFF
SVP, Branded Entertainment for Digital Content
Fox Filmed Entertainment

ANDY MARKS
General Manager
MATTER, Edelman Sports & Entertainment Marketing

LISA NAPOLI, Moderator
Author
Former Reporter for Marketplace, New York Times & MSNBC

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