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    Social Media's Impact on the 'Glee' Phenomenon

    FORA TV

    by FORA TV

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    Social Media's Impact on the 'Glee' Phenomenon
    The Paley Center for Media -
    Value, Engagement and Trust in the Era of Social Entertainment

    GAIL BECKER
    President, Western Region and Chairman, Canada and Latin America, Edelman

    What happens to the perceived value of entertainment when it can be consumed in so many different ways and across so many different platforms? How should entertainment content providers engage with and earn the trust of their consumers? Please join us for a discussion on these topics and many others facing the industry.

    Gail will present the findings of Edelman’s annual Trust in the Era of Social Entertainment survey which will take a look at:

    • Consumer behavior in the era of social entertainment
    • How consumers value entertainment content across platforms and providers
    • The influence of social media and the changing definition of ‘entertainment’
    • The impact technology is having on engagement, distribution and privacy
    • Consumer attitudes toward changing revenue models

    The presentation will be followed by a moderated panel discussion with:

    KIM MOSES
    Partner, Sander/Moses Productions
    Partner, SLAM Internet

    ROGER MINCHEFF
    SVP, Branded Entertainment for Digital Content
    Fox Filmed Entertainment

    ANDY MARKS
    General Manager
    MATTER, Edelman Sports & Entertainment Marketing

    LISA NAPOLI, Moderator
    Author
    Former Reporter for Marketplace, New York Times & MSNBC