Towards a poetic morphology

For the 22nd international poster and graphic design festival of Chaumont, The Cloud Collective was invited to design a temporary installation at La Fabrique, a former textile printing factory. Towards a poetic morphology fills the provided space with a landscape of letters, together forming the poem Oppressive light by Robert Walser (1878-1956). A small path invites visitors to explore the landscape, read the poem in full and immerse themselves in the new connotations that arise between text and form. This arrangement in space -strongly affected by sunlight, time and weather- allows the text to slowly detach itself from its intrinsic meaning and to let form, typography and composition take over. The snowy landscape becomes malleable, thus creating a multitude of meanings for the observer.