- Video Nuggets for the Smart Business Professional
Customer Relationship Management (CRM) is the cornerstone of any profitable business.
With the emergence of social media, your clients are becoming more involved and more vocal because they have at their fingertips many virtual plateforms where they can express their opinion, their appreciation but also their dissatisfaction – to large communities that share similar values.
As a decision maker – even if you are not particularly motivated by Internet marketing – it’s essential to understand the mechanisms of social media. Use Customer Relationship Management as a smart way to ensure that your products, your services and your brand continue to enjoy an excellent reputation, out there in the global market place.