DNA: The Living Record of Humanity's Journey

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DNA: The Living Record of Humanity's Journey
The Economist - Santa Clara Convention Center
Flash of genius: A genetic odyssey

DR. SPENCER WELLS
Explorer-in-Residence, National Geographic Society

The era of big data presents incredible opportunities -- smarter cities, stronger companies, faster medicine -- but just as many challenges. Storage is scarce, systems overloaded, governments and businesses know too much. The world now contains unimaginably vast amounts of digital information, which is growing exponentially. Managed well, this data can be used to engineer new engines of economic value, unlock scientific breakthroughs, and hold politicians accountable. Managed poorly, it can cause great harm.

The financial crisis showed that complex models that analyze large quantities of data do not always reflect financial risk in the real world. The financial crisis was sparked by big data -- and there will be others. But the data deluge will also generate millions of new ideas for how to
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