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The Japanese government is promoting a new dress code to help save electricity during the hot summer months. Office workers will be required to dress lightly and less formal in the office.
Japan's Ministry of Environment kicked off its "Super Cool Biz" 2011 campaign on Wednesday. Its goal is to curb electricity spending in the country by dressing lightly in the office.
[Ryu Matsumoto, Japanese Minister of Environment]:
"As we are lacking electricity, the Japanese government is asking for a 15% reduction in electricity consumption. This is not just about surviving this summer, but this is a big turning point for changing the way Japanese live and our lifestyle."
This summer, Japanese office workers will have a new summer wardrobe, reflecting "cool business."
The dress code will be less formal, with neckties not recommended and lighter clothes being promoted by the Japanese government.
According to the Tokyo Electric Power Company (Tepco) they have secured enough electricity to meet the expected demand for this summer of 55 million kilowatts, but called for continued savings as the Fukushima Daiichi nuclear power plant was still crippled after the March 11th earthquake and tsunami.
Electricity use rises in the summer months when temperatures can reach up to 104 degrees Fahrenheit.