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    Claudia Lucas: QVC's Formula for Beauty Brand Success

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    Claudia Lucas: QVC's Formula for Beauty Brand Success Fairchild Fashion Group - The Asia Society and Museum CLAUDIA LUCASDirector of Merchandising, Beauty
, QVC Inc. Brand creation and brand renewal are the heart and soul of every business -- especially the beauty business. What are the secrets of a successful launch? How can a brand be refreshed so that it gains new followers without losing its base? Are there new markets for mature brands? The WWD Beauty Forum dives deep to answer these questions and more, combining high-profile keynote presentations with intensive interactive working sessions and a strong focus on key industry issues.