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    The Scent that Sells | Made in Germany

    DW (English)

    von DW (English)

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    Messages using the sense of smell create a much more direct impact than visual ones, says Robert Müller-Grünow. They affect the customer's mood. His company is called scentcommunication.He produces items businesses can use to make their rooms and offices smell nice. The Swissôtel in Berlin keeps a scent cartridge in its air conditioning system. The aroma then serves as an olfactory reminder of the place.
    Report by Christian Pricelius.